As digital advertising continues to develop, so is the technology and techniques that make it possible. One of the advertising technology that’s becoming more popular is digital-out-of-home advertising or DOOH. This form of advertising has existed for quite some time, evolving from ads painted on the sides of a building or plastered over blank walls to the targeted, dynamic digital displays that we can see in public places.
DOOH marketing differs from contemporary digital marketing that focuses on web and social media advertising, but it achieves similar or better results in your marketing strategy. If you’re a car dealership struggling to stand out from your competitors, DOOH marketing stands as the perfect solution for you. If you’re in Phoenix, AZ, there’s no better advertising partner than CETV Now! Do you want to learn more about DOOH Advertising in Phoenix, AZ? Keep reading to learn more, including how CETV Now! can help you.
What is DOOH Marketing?
Digital-Out-of-Home (DOOH) is a marketing channel where advertisers can digitally and dynamically promote media in outdoor public spaces. The most famous example of DOOH platforms is the digital signage found in many businesses around the Phoenix metropolitan area, such as nail salons, barber shops, and restaurants.
CETV Now! brings a revolutionary video marketing platform where you can advertise your car dealership directly to a targeted audience. Our marketing technique goes beyond the traditional TV ads to a targeted approach that reaches the intended audience in their actual buying environment.
Some Benefits of DOOH for Your Business
DOOH offers distinct benefits to advertisers than traditional advertising. Some of the notable benefits include:
Dynamism, Flexibility, and Cost-effectiveness
Since DOOH is all about digital display, multiple ads can be played and rotated within a single space. This optimizes revenue for the media unit owner and also saves on the expensive print cost. However, the most crucial aspect of this form of advertising is changing the content based on the outdoor or surrounding situations.
Ability to Target Specific Audiences in their Buying Environment
DOOH Marketing with CETV Now! allows your car dealership to effectively reach a local, active audience for your targeted campaigns, where you can showcase your ads over live programming, all at a lower cost compared to network TV. This allows you to advertise to consumers in the buying environment, ensuring that your message reaches them when they are most receptive. By targeting your audience based on geography, sector, and individual locations, you can tailor your ads to specific demographics and increase the chances of engagement and conversion. You can also rest assured that the impressions generated by your ads are real, as they are tracked and verified by official local documentation.
Provide Accurate Metrics and Measurement
Our DOOH marketing platform provides an analytical dashboard where businesses can track their ad performance, including the number of impressions it has achieved with consumers, total time, and total money spent. All of these are attributes to the integration of DOOH advertising with cloud-based storage, making it easier to collect and share ad performance data.
A New Way of Advertising for Newer Technologies
TV advertising has remained one of the most preferred forms of advertising, meaning you’ll find TVs in restaurants, pubs, malls, and other commercial spaces. TV ad campaigns also bring a sense of legitimacy and are better at influencing customers since TV is considered more exclusive.
CETV Now! brings a whole new level of TV advertising with its integration of innovative customization capabilities and technologies that align with your brands. Therefore, you can still take advantage of what comes with traditional TV commercials but more cost-effectively.
Contact us Today to Learn More about DOOH Marketing
If you’re a car dealership in Phoenix, you should take your advertising a step further with DOOH advertising. CETV Now! offers the perfect fit when it comes to targeting potential clients in Phoenix, AZ, and neighboring cities. Our ad insertion network spans 200+ restaurants, bars, and other businesses, guaranteeing the best venues for your car dealership advertising. We can also help you customize your ads and track results based on your budget and target location. Contact us today to learn more about our industry-leading alternative to TV advertising.
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