Over-the-top (OTT) advertising has become an essential marketing strategy for a broad range of business types, particularly those within the restaurant industry. Using a highly targeted, programmatic ad delivery method, OTT ads are presented to audiences via Internet-connected television. With millions of American households refreshing their taste for a day or night out with friends […]
After the challenges brought by the COVID-19 pandemic, the travel industry is bouncing back – which means that a wide variety of travel-related businesses are searching for new ways to market products and services to their target audiences. Whether you are searching for travel and tourism marketing ideas for frequent business travelers, family vacationers, or […]
One of the basic principles of effective marketing is the necessity of delivering the right message to the right people, specifically in the ideal time and place. And yet, that concept sounds deceivingly simple – for brands and businesses, achieving that goal can be a major challenge. But now, programmatic advertising is completely transforming how […]
The company offers brands and businesses a smarter, more effective way to connect with local audiences via exclusive video advertising. September 29, 2022, Phoenix, AZ – CETV Now, an all-new television advertising provider from Telemated, has officially launched. The company has created innovative targeted ad delivery technology that allows clients to promote products and services in […]
It is no secret that TV advertising usually comes with a hefty price tag. Still, many business owners don’t realize just how expensive it can be, even if you aren’t hoping to land a lucrative nationwide commercial spot. Of course, we have all heard of the multimillion-dollar Super Bowl commercials aired by iconic brands like […]
Until recently, traditional advertising methods – specifically those in the offline domain – would be continuously outpaced by innovations in digital marketing. However, technological advancements are now expanding the possibilities of offline advertising, equipping businesses with new tools that can significantly boost both efficacy and efficiency. In particular, the evolution from out-of-home to digital out-of-home […]
As streaming entertainment transforms how consumers experience TV, movies, and gaming, it only makes sense that advertising would undergo significant shifts. For brands and businesses, new avenues for advertising present an excellent opportunity to engage prospective customers, particularly those in the discovery phase of the customer journey. Even better, advertising via streaming platforms enables brands […]
Digital signage advertising, also called dynamic digital signage or multimedia digital signage, is a digital display that helps businesses reach their intended audience. Numerous digital displays can be used for indoor and outdoor applications. The objective of digital signage advertising is to deploy visual advertising in a high-traffic area with your intended audience to reach […]