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Financial Services Marketing Strategies for DOOH Advertising

Digital out-of-home advertising is essential for financial institutions to build their values with personal touches and introduce creative and innovative campaigns to the customer base. Financial establishments find it hard to accommodate customer banking behavior while attracting new clients and maintaining brand loyalty. In this regard, DOOH is the perfect medium to capture attention in a brand-safe environment and increase online visits.

CETV Now! can assist you in achieving success for your upcoming financial service campaign. The following copy should explore it in more detail, providing solutions to the topic as able.

DOOH Advertising for Financial Institutions

Digital out-of-home advertising (DOOH) is a marketing strategy where promotional content is strategically placed in public spaces with high human traffic. 

So, how does DOOH work? Digital screens have special detectors that can read MAC-addresses to define consumers. 

Using these addresses, the nearest consumer is identified and analyzed. If there is high human traffic, the ad impression buys, and users can view the company’s promotional message.

Benefits of Digital Signage for Financial Institutions

There are several advantages for financial institutions to incorporate DOOH advertising by way of digital signage from CETV Now!, as explained below:

  • Attracting new customers. Digital signage has proven effective in drawing attention through the effective implementation of high-resolution dynamic displays. When placed in high-traffic areas, they can introduce a financial institution’s services to potential customers, widening the customer base.
  •  Improving customer relationships. The financial industry is built on trust. Clients strive to find a safe space to save and invest their money. Digital signage can help financial establishments form solid and authentic customer relationships by showing content that offers essential information.
  •  Improve customer experience. Financial institutions can use digital signage to answer questions through an FAQ implemented at their own locations and carry out routine transactions when tellers are very busy.
  • Reduced overhead costs. Traditional banners, posters, and brochures are costly. Digital signage uses existing technologies to implement new marketing campaigns, reducing costs associated with traditional marketing means.

How Financial Institutions Use Digital Signage

The following are some of the ways financial institutions can use digital signage:

  • Promoting products and services. Financial institutions can use digital signage to communicate information about upcoming products and services. You can tailor the data based on consumer behavior and preferences.
  • Internal training. Financial institutions can use digital signage for internal communication and employee training. You can display HR policies and other vital information, such as performance goals.
  • Wayfinding. It can be challenging to navigate large financial institutions. Digital signage can offer clear information about where customers can find specific services.
  • Reducing wait times. In busy seasons, waiting for hours on end can frustrate customers. Financial institutions can use digital signage to display entertaining content to help divert the customers’ attention while waiting their turn.
  • Customer feedback. Financial institutions can use digital signage to showcase customer testimonials, improving brand loyalty and credibility.

How To Implement Financial Signage

With financial institutions always searching for innovative ways to improve customer experience, DOOH advertising with digital signage has emerged as a popular option. 

Through investing in high-performance digital signage options, financial establishments can offer customers engaging experiences, making them stand out among their competitors.

The following are some of the ways financial institutions can implement digital signages for their customers and employees:

  1. Improved visibility. The first step to setting up a successful financial signage is clarifying your goals and objectives. Determine what you intend to use the digital signages for and what information you want to convey to your clients.
  2. Select your hardware components. Going by your goals and objectives, determine the financial signage hardware that best meets your needs.
  3. Come up with compelling content. Create interesting content aligning with what you intend to achieve. Explore your creative side using high-quality videos and pictures to draw your audience’s attention.
  4. Install your system. Install and configure your financial signage hardware components per the manufacturer’s instructions.
  5. Test and launch your system to ensure it works correctly and displays the right content. Once all is set and done, you can launch your system to your desired audience.
  6. Continuous monitoring. Constantly monitor your financial signage system to ensure it’s working as expected and the content is updated. You can make any adjustments as needed.

See how CETV Now! Can Help Your Financial Institution 

Is your business in the financial service industry, and are you looking for ways to expand with DOOH advertising? Contact us at CETV Now! for further information, and sign up today.


Image source: metamorworks via Shutterstock

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