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How OTT Ads are Evolving Restaurant Advertising 1

How OTT Ads are Evolving Restaurant Advertising

Over-the-top (OTT) advertising has become an essential marketing strategy for a broad range of business types, particularly those within the restaurant industry. Using a highly targeted, programmatic ad delivery method, OTT ads are presented to audiences via Internet-connected television.  With millions of American households refreshing their taste for a day or night out with friends […]


What is Digital Out of Home (DOOH) Advertising?

Until recently, traditional advertising methods – specifically those in the offline domain – would be continuously outpaced by innovations in digital marketing. However, technological advancements are now expanding the possibilities of offline advertising, equipping businesses with new tools that can significantly boost both efficacy and efficiency.  In particular, the evolution from out-of-home to digital out-of-home […]

Diagram of OTT Advertising

What is OTT Advertising?

As streaming entertainment transforms how consumers experience TV, movies, and gaming, it only makes sense that advertising would undergo significant shifts. For brands and businesses, new avenues for advertising present an excellent opportunity to engage prospective customers, particularly those in the discovery phase of the customer journey. Even better, advertising via streaming platforms enables brands […]


Digital Signage Advertising: Advertise on TV in Commercial Environments

Digital signage advertising, also called dynamic digital signage or multimedia digital signage, is a digital display that helps businesses reach their intended audience. Numerous digital displays can be used for indoor and outdoor applications. The objective of digital signage advertising is to deploy visual advertising in a high-traffic area with your intended audience to reach […]