In the current highly competitive tourism and hospitality industry, drawing the attention of potential customers is key. While traditional advertising methods are slowly losing their impact, digital out-of-home advertising (DOOH) remains a powerful tool. It uses digital displays in open spaces to draw in a broader audience and increase conversion rates.
Contrary to device-based digital marketing, you can find digital signage for restaurants on LED screens and billboards strategically placed in high-traffic open spaces. For the hospitality industry as a whole, DOOH advertising has proven to drive traffic. It enables brands to easily communicate with consumers as they go about their day-to-day lives.
DOOH advertising has experienced tremendous growth in 2022 and 2023 and will continue to shape the future of how brands connect with consumers in public spaces. The good news is that you can use CETV Now! to exploit the numerous advantages offered by this form of advertising and consequently expand your business. Keep reading to understand what DOOH is and its benefits.
What Is DOOH Advertising?
Driving down the road on a chilly morning, you are contemplating what to have for breakfast. It is very early, and most shops still need to open. Coincidentally, you come across a large billboard saying, “In the mood for some bacon and eggs or a fresh brew at 6.00 am? Call us now, and we will have it delivered to your doorstep in 15 minutes.” To your amusement, you call the number and have a mouth-watering breakfast delivered in 15 minutes! Congratulations, you just made a purchase after watching a DOOH advertisement.
As the name suggests, digital out-of-home advertising is a form of traditional advertising found in public spheres outside the home.
You can call it outdoor advertising 2.0. Dynamic and data-driven, DOOH describes any form of digital media found in spaces accessible by the general public outside the home. This includes restaurant digital signage and digital billboards in bars, restaurants, hotels, and cafes.
DOOH is currently one of the fastest-growing and most highly engaging types of advertising. Put simply, it is traditional outdoor advertising integrated with AdTech. At CETV Now! we incorporate digital out-of-home advertising in many locations for your business.
Advantages of DOOH Advertising
Want to know how DOOH advertising can benefit your business?
The following are the top four advantages of DOOH advertising in the tourism and hospitality industry.
Improved Brand Visibility
In an industry where brand visibility is paramount, DOOH advertising significantly increases brand awareness for hotels, bars, resorts, and various tourist attraction points. According to a recent Out of Home Advertising Association of America report, 34% of consumers made purchases influenced by DOOH advertising, highlighting the impact of DOOH on the average consumer.
By placing digital restaurant displays in high-traffic areas, your business can attract the attention of many passers-by.
Case in point, as a luxury beachfront property owner, you could strategically place digital billboards along common coastal pathways, showcasing mesmerizing visuals of your luxurious amenities and the white, sandy beaches. You can also use DOOH advertising to drive geographically targeted campaigns.
For example, suppose you own a camping resort located in a remote location. In that case, you can leverage the power of digital out-of-home advertising by displaying attractive package deals and stunning visuals near popular camping gear shops.
By targeting the right audience with tailored content, your business can maximize its advertising impact, increasing the probability of attracting visitors.
Cost-Effectiveness
Digital out-of-home advertising offers pocket-friendly solutions with tangible results for the hospitality industry.
Unlike traditional methods, restaurant digital signages eradicate the need for printing, significantly lowering production costs.
This marketing strategy also saves the time you could have spent installing and removing physical advertisements.
Further, DOOH platforms from CETV Now! provide data analytics and performance metrics, allowing your business to know the impact of its marketing campaigns.
Targeted Advertising
As mentioned, DOOH advertising allows your business to target tailored content to specific consumers.
Tracking technologies such as mobile data analysis and facial recognition allow your business to collect valuable consumer insights.
For instance, if you’re the owner of a family-centered restaurant, CETV Now! may recommend strategically placing digital signage near a theme park, increasing your chances of attracting visitors.
Real-Time Updates
Given the dynamic nature of DOOH advertising, your business can provide real-time updates and adapt to campaigns effectively. What’s more, you can use digital restaurant displays to showcase live booking details or announce last-minute packages during high seasons.
Explore How CETV Now! Can Help Your Business
The DOOH market is expected to experience a 10.35% growth by 2026. As this outdoor advertising strategy continues to rise in popularity due to its accuracy and automation, there is no limit to what you can achieve using digital out-of-home advertising in the tourism and hospitality industry.
CETV Now! can assist you in coming up with an effective ad strategy that helps you meet your company’s bottom line. Get in touch with us today for more information about our DOOH advertising services.
Image source: phive via Shutterstock
