What is Programmatic Advertising & Why Should A Business Use It?
One of the basic principles of effective marketing is the necessity of delivering the right message to the right people, specifically in the ideal time and place. And yet, that concept sounds deceivingly simple – for brands and businesses, achieving that goal can be a major challenge.
But now, programmatic advertising is completely transforming how brands connect with consumers. Targeted ad placement has emerged as a game-changing strategy that can empower your business to reach your target audience more effectively and easily with CETV Now! We are prepared to help you boost every aspect of your business with customized video advertising.
What is Programmatic Advertising?
Programmatic advertising, also called programmatic ad buying, uses specialized automated software to buy and sell ad display space.
Whereas traditional ad buying requires significant time, money, and effort – and involves requests for proposals, bids, quotes, and negotiations – programmatic ads take a tech-savvy approach that benefits all involved.
How and Why is Programmatic Advertising Successful
Programmatic advertising leverages algorithms and data insights to deliver tailored ads to the ideal user at the ideal time, at a price that aligns with the brand/marketer’s needs. Using a programmatic ad solution means providing information about your audience, campaign, budget, and key performance indicators. The system will work hard to determine how and why to present the ad.
Based on the definition of programmatic advertising alone, it is easy to see why it has become one of the best ways to approach the purchase and display of ads.
It is a successful method because it eliminates the excessive manual work that has typically been involved with ad buying, creating a new, far more cost-effective, efficient approach. Brands and their marketing teams gain more control over the ad inventory and placement, thus allowing them to be far more intentional and successful. And because it is based on algorithms, programmatic ads make it possible to determine how and where your ad money is best spent.
In simplest terms, programmatic advertising is effective because it is extremely efficient, scalable, and targeted.
Who Uses Programmatic Advertising?
The versatility of programmatic advertising makes it a valuable strategy for all types of brands and businesses, particularly for local or small-enterprise businesses that want to be able to advertise to highly specific audiences in targeted commercial environments, such as retail stores and restaurants.
In other words, if you want to streamline your advertising strategy and maximize efficiency, then programmatic ads might be right for you.
How Much Does Programmatic Advertising Cost?
Programmatic ads are generally priced on a cost-per-mille (CPM) basis, otherwise known as the Cost Per Impression model. CPM equates to the cost per 1,000 ad impressions.
On average, the cost of programmatic ads ranges from $0.50 to $2.00 CPM. Of course, the final cost can vary based on a number of factors, but programmatic ads are often far less expensive than other advertising methods.
How to Succeed with Programmatic Advertising
Now that you’re probably considering using programmatic ads for your business let’s look at how to use programmatic advertising effectively in your digital marketing strategy.
Know your marketplace.
First and foremost, you need to do some research into the marketplace. There are likely to be many new ideas and terms involved in this new venture, and investing the necessary time to understand the basics will make a world of difference. One of the simplest to do this is to partner with a knowledgeable team of professionals who can provide practical guidance at every stage.
Set your goals.
As with any marketing method, it’s important to have clear, measurable goals. Decide what kind of outcome you hope to achieve, and then use that as a foundation for building a thoughtful strategy.
Be mindful of maintaining a “human touch.”
Programmatic ads may rely on algorithms and machines, but that doesn’t mean there’s zero human element involved. It is best to work with a team that utilizes their “human senses” of innovation and creativity to plan, manage, and optimize your programmatic ad campaigns – a balanced approach is a way to go.
What’s Next for Programmatic Advertising?
A new world of possibilities is now possible with programmatic advertising, including digital signage and ad insertion. CETV Now! incorporates principles of programmatic advertising to empower our clients to maintain precision-level control over their campaigns, utilizing ad placement parameters such as geography, section, and budget to maximize success. It’s the perfect way to reach your target audience in the buying environment so that you can translate your ads into real results.
Expand Your Advertising Presence with CETV Now!
Are you ready to leverage programmatic ad technology to reach your goals? Connect with the CETV Now! team to learn more about our innovative approach and services.