Healthcare
Waiting rooms are the original captive audience
Medical, dental and clinic waiting rooms hold patients for long, undistracted stretches — some of the highest, most focused dwell time anywhere.
On screenWhy it works
Why DOOH belongs in healthcare
Very high dwell
Appointment waits routinely run 20–40+ minutes of screen time.
Undistracted attention
Patients are seated, waiting and looking for something to watch.
Trusted setting
Professional environments lend credibility to brand-safe messaging.
Local targeting
Reach a specific community around each practice.
In practice
Reach patients during the longest waits in retail
Healthcare waiting rooms deliver captive, focused attention in a trusted, professional environment — ideal for brand awareness and local services.
- 20–40+ minute waits
- Focused, seated audience
- Trusted, professional setting
- Community-level reach
On screenOn screen, in the moments that matter
Put your brand on screens people actually see.
Get the self-install device for your venue, or plan a video-first campaign across the network.