The basics
Digital signage advertising is advertising displayed on digital screens inside businesses and venues. In an ad-supported model, the programming and ads fund the service, which can make signage free for the venue that hosts it.
How both sides benefit
With CETV Now, host venues receive a free self-install plug-in device and ad-supported programming, connect it to a screen they already own, and can show their own promotions between network ads. Advertisers, in turn, gain access to real-world screens in high-dwell venues where audiences are already watching.