Planning
A DOOH campaign starts with goals and audience. From there, an advertiser selects the markets and venue categories where that audience spends real-world time, and sets a budget and flight dates.
Creative and launch
Creative — typically full-screen video, plus static or branded formats — is delivered to spec. On a self-install network like CETV Now, screens come online by connecting a plug-in device to a display the venue already owns, so there's no install crew between planning and launch.
Measurement
Once live, ads play in the selected environments and delivery is reported so advertisers can see how the campaign ran and adjust future flights. Results vary by campaign; no specific outcome is guaranteed.