Where DOOH lives
DOOH spans everything from roadside digital billboards to screens inside everyday venues. In-venue DOOH — sometimes called place-based media — puts screens where people already gather and dwell, such as auto dealerships, restaurants, medical and fitness facilities, retail and professional-services offices.
The formats
Common DOOH creative formats include full-screen video, static display creative, motion graphics and branded campaigns. Video-first formats tend to earn the most attention in high-dwell venues where people have time to watch.
Targeting and planning
DOOH can be planned by geography — neighborhood, city or metro — and by venue category, so a campaign reaches the environments most relevant to its audience. Delivery is typically reported so advertisers can see how a campaign ran.
For most brands, DOOH works best alongside digital and linear channels: it adds a real-world, video-first layer that the on-device channels can't reach.